I work directly with small teams on their online marketing, then publish the same methods as guides.
Three areas of work. Most engagements involve more than one, scoped and quoted before anything starts.
Hands-on work with your team on how the business is positioned, what it says, and which channels are worth its attention. This is the core of what I do. It usually starts with an audit of what is already running, followed by a written plan you own and can act on with or without me.
Building and running paid and organic campaigns on the channels that suit the business, rather than every channel that exists. Includes the messaging, the setup, and the ongoing adjustments once real numbers arrive.
Setting up analytics and reporting so you can see what marketing is actually doing. The point is that you can read the numbers yourself afterwards, not that you keep paying someone to read them for you.
Digital products sold directly through this site. Everything is delivered as an instant download after purchase, with no subscription and no shipping.
Practical playbooks covering the same ground as the consulting work, written so a small team can run the process without hiring anyone.
The spreadsheets, planning templates and calculators used in client engagements, packaged so you can use them on your own work.
Every engagement is scoped and priced before it begins. You get a written plan, and you keep it. I would rather leave a team able to run their own marketing than keep them dependent on a retainer.
Marketing results depend on your market, your product, your pricing and your own execution. I do not guarantee revenue, growth, rankings or any other outcome, and I do not make income claims. Anyone who does is selling you something else.
If what you need is outside what I do well, I will say so rather than take the work. Payments are handled by Stripe, and every digital purchase is covered by a 60 day refund with no questions asked.
Tell me what you are working on and what is not working. I read everything and reply within two business days.
Use this form for consulting enquiries, questions about a guide or tool, refund requests, and anything about your data.